Case Study
Skincare brand concept

Project: Brand creation for Protect Your Wild, a natural skincare range
Sector: Wellness, skincare, outdoor lifestyle, product development
When: 2020

Ambition
This project started as a personal passion. While working full-time in London, I became fascinated by the idea of crafting my own natural face creams and oils, something that could support my skin through long runs, and everyday life outdoors.
Drawn to scent and texture, I’d spend lunch breaks browsing shops like Waterloo’s Body Station, and I began experimenting with basic recipes at home. What started as a curiosity soon became a mission: to create organic skincare that actually works for people with adventurous spirits and didn´t rely on anti-ageing messages.

Action
I refined three formulas and completed a Diploma in Natural Skincare in 2017. After encouraging feedback from friends and early testers, I realised there was potential to turn this side project into something bigger. So, I put my brand and marketing skills to work and developed a brand that celebrated nature, freedom, and wellbeing. Protect Your Wild was born. It was a collection of natural products to cleanse, protect and restore skin, designed with outdoor lovers in mind. I built the visual identity with a graphic designer, wrote the copy, and launched the first collection.

Impact
Although production paused during the pandemic due to supply issues and shifting buying habits due to Covid when it came to home-made products, Artamay remains a good example of brand development from the ground up. From naming and product creation to brand positioning and identity, it shows how a brand idea can be shaped into purpose-led products.