ABOUT
Helping non-profits, charities, and agencies to evolve, transform, and deliver positive change to people and places.
Since completing a degree in design and marketing, I´ve spent almost 20 years working in senior marketing roles with non-profits,
creative agencies, and charities. I took a leap into freelancing seven years ago to collaborate with agencies and a broader range of brands, focusing on brand strategy and sustainability.
I’m passionate about putting the power of design, data, and marketing to good use. My mission is to help brand leaders develop strategies and marketing plans with authenticity that link back to their core values, maintain a strong market position, whilst making the world a little bit better.
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The values I bring to each project
Person-centred
Listening and engagement are at the heart of every project. By bringing people together to share insights and ideas, with you and your team, I help teams uncover what matters.
Clarity through creativity
I help simplify complex ideas and messages, transforming them into clear, memorable brand expressions that connect and engage audiences effectively.
Wide lens
​I take a whole-brand approach, aligning strategy, identity and experience to create a cohesive, authentic brand that resonates from the inside out - with employees, stakeholders, and external audiences.
Sustainability
I focus on creating authentic, responsible brands that not only thrive in the market but contribute positively to communities and the environment.