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How I got here...
Hi, I'm Nina Flowers. I'm a marketing professional with a design background and a passion for insight-led strategy, design, and communications.
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I started my creative journey in web and graphic design, then went on to get a degree in Design Management and Innovation, where I first learnt the frameworks for developing brands and got a feel for creative direction.
I've used it ever since, working alongside design agency and charity leaders for the past 18 years to develop thoughtful brand strategies and marketing solutions, from lead campaigns, brand launches to complex web builds.
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After working with a good handful of non-profit organisations on the client-side, in 2016, I made a bold leap into the agency world to get more agency experience and project variety.
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​I'm a big believer in the power of listening and turning people's perspectives and needs into something meaningful. This means
there's always tends to be an element of research in every project I work on.
Those golden nuggets of insight never fail to deliver the best brand experiences and bring teams together.
​​I've learnt just as much working client side B2B and B2C as I have working on global client projects and both have strengthened my ability to take a holistic and bolder approach, never being afraid to challenge norms or to find ways of thinking differently.
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Here are a few testimonials that will give you a feel for how I have collaborated with and supported previous clients and creative partners.​​​​​​​
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Aproaching with empathy
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As well as my strategic and hands-on experience of building brands and delivering marketing strategies in the UK, US, and EU, where I add most value is helping teams pause the noise, zoom out, and find the thread that pulls everything together, and keeps it together.
You won’t find me shouting over the table. You’ll find me listening. Observing. Spotting patterns. Helping people see what’s already there with new eyes.
It’s not about more ideas. It’s about better ones. Different ones.
With a thoughtful, person-centred approach, I’ve helped startups, global charities, social enterprises, and agencies to find clarity, confidence, and creative direction. I bring empathy into the process, so the outcome isn’t just a clever concept or a quick fix, it’s a brand idea or marketing solution that truly belongs to the team behind it.
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