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Case Study
Health charity re-brand
Project: A re-brand for a statutory London Healthwatch brand, Healthwatch central West London.
Sector: Healthcare, community Health, public Health
When: 2024
Ambition
In 2022, Healthwatch Central West London wanted to grow and become more ambitious. Their goal was to transform from a local health body into an independent charity, empowering people across all London boroughs to have a real say in shaping health services. With the name decided, my role was to guide the team through this exciting transition.
Action
I developed and rolled out a fresh brand strategy and visual identity inspired by the idea of “striving for a complete view”, reflecting the importance of taking time to gather inclusive insights. Alongside this, I supported the team in updating all digital channels and led creative direction, copywriting, campaign planning, and website delivery to bring the new identity to life.
Impact
Since the transformation, the charity has grown its reach beyond a single borough to all of London, with noticeably increased engagement from youth service providers and a long-term collaboration with the National Intritute of Health Research (NIHR), and picked up a Public Youth Engagement Award in 2024. The brand now stands strong and visible as an independent brand, backed by a clearer, more confident strategic plan for communications and ongoing campaigns. This solid foundation sets the team up for continued success as they work to amplify voices across London.
What I did
Audience research
Brand strategy
Marketing planning & delivery
Website concept & wireframe
Website copy
Lead campaign development
Collaborators
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Graphic designer
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Web developer (for build)
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Filmmaker
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Social media support
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→ Website
Albie Stadtmiller, CEO
Listen to Act, 2024
"I would recommend Nina’s expertise for organisations that need to define their purpose and direction, as well as create engaging and relevant content for bringing in new projects, highlighting successes and giving a clear vision for the future. She is flexible and agile in her approach to the work, able to draw in a range of views and put forth a clear picture of the opportunities and challenges presented.
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Nina has put in a lot of discretionary effort and her passion to create new and engaging materials has been a big support to the staff. She has worked tirelessly to draw in new audiences and build the platform for drawing in new income. This has been a key element in keeping the charity viable and looking forwards to a brighter future. She is a professional who can incorporate feedback to improve her own practice and strengthen the communications of the charity.
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Nina is technically competent and her visual content is clear and multi-layered whilst maintaining the need to communicate across a range of understanding. She has been a key person in supporting Listen to Act to regenerate and present itself as a credible player in the field of engagement, lived experience and furthering the aims of the health and social care sector."
Brand Identity
I wrote the design brief and collaborated closely with a graphic designer, guiding the development of a playful, dynamic logo that symbolises collaboration and embodies continual transformation through community-driven feedback loops. Led by community groups, the design reflects an ongoing cycle of evolution and unity.
Lead generation
To attract new research partners and clients focused on youth engagement, I created a campaign in collaboration with the Youth Engagement Lead. The aim was to inspire health and care decision-makers to include young people´s views and perspectives in their service development strategies, ensuring services are designed and delivered to truly meet young people’s needs.
