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Case Study
Repositioning a statutory Healthwatch brand
Sector: Healthcare, community health, public Health
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Ambition
Healthwatch Central West London wanted to evolve beyond a single local remit and establish itself as a more ambitious, independent charity. The aim was to create a clearer platform that enabled people across London to play a more active role in shaping the health services they rely on, while remaining credible within complex public health systems. With the name agreed, I was brought in to guide the organisation through this transition and help define a more confident direction as part of a short-term contract.
Action
Working closely with trustees, leadership and local stakeholders, I developed the brand strategy and visual identity, alongside a clear framework for how the brand would be used in practice. The work centred on the idea of “striving for a complete view” to reflect the importance of inclusive insight, listening and representation.
Alongside the strategic work, I supported delivery across key touchpoints, including digital channels, website development, copy and campaign planning, ensuring the new direction could be implemented consistently and confidently by the team.
Impact
The work created a clearer foundation for participation and engagement, supporting the organisation’s move from a single-borough focus to a London-wide presence. The new positioning strengthened collaboration with partners, including a sustained relationship with the National Institute for Health Research (NIHR), and contributed to increased engagement from youth service providers. In 2024, the work was recognised with a Public Youth Engagement Award.
Albie Stadtmiller, CEO
Listen to Act, 2024
"I would recommend Nina’s expertise for organisations that need to define their purpose and direction, as well as create engaging and relevant content for bringing in new projects, highlighting successes and giving a clear vision for the future. She is flexible and agile in her approach to the work, able to draw in a range of views and put forth a clear picture of the opportunities and challenges presented.
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Nina has put in a lot of discretionary effort and her passion to create new and engaging materials has been a big support to the staff. She has worked tirelessly to draw in new audiences and build the platform for drawing in new income. This has been a key element in keeping the charity viable and looking forwards to a brighter future. She is a professional who can incorporate feedback to improve her own practice and strengthen the communications of the charity.
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Nina is technically competent and her visual content is clear and multi-layered whilst maintaining the need to communicate across a range of understanding. She has been a key person in supporting Listen to Act to regenerate and present itself as a credible player in the field of engagement, lived experience and furthering the aims of the health and social care sector."
Brand Identity
I wrote the design brief and collaborated closely with a graphic designer, guiding the development of a playful, dynamic logo that symbolises collaboration and embodies continual transformation through community-driven feedback loops. Led by community groups, the design reflects an ongoing cycle of evolution and unity.
Lead generation
To attract new research partners and clients focused on youth engagement, I created a campaign in collaboration with the Youth Engagement Lead. The aim was to inspire health and care decision-makers to include young people´s views and perspectives in their service development strategies, ensuring services are designed and delivered to truly meet young people’s needs.
