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Case Study
Creative agency brand refresh & client project work
Client: The Mood Project
Project: A re-brand for a global brand consultancy based in Barcelona, Madrid, and Ibiza.
Sectors: Green energy, sustainable real-estate, SaaS finance
When: 2020 - 2024
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Since supporting The Mood Project’s rebrand in 2021, I’ve continued to work with them on seven international client projects, mainly focusing on qualitative research, developing brand ideas and narratives, and creating messaging frameworks. It’s been a brilliant, long-running collaboration.
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Ambition for agency refresh
In 2021, The Mood Project, a well-established brand agency, marked its 20th anniversary. They wanted to refresh their brand identity to reflect everything they’d achieved and to better position themselves for international growth. With the founders focused on client delivery, I came in to support the internal team by facilitating strategy sessions and helping shape a roadmap for the next phase of growth.
Action
Working closely with the strategy and creative leads, I ran a vision and strategy workshop to define their future direction and sharpen their positioning. The agency needed a brand that could open doors to new markets, especially internationally, so we worked on clarifying their purpose and understanding their ideal clients. This gave us a strong foundation to move into content planning for the website, define case studies, brief new photography, and tell the agency’s story in a way that reflected who they had become.
Impact
The refreshed brand and focused strategy led to a noticeable uplift in the agnecy´s international interest. It also created space for the team to feel more aligned and confident in communicating their value for new project briefs.
What I did for the agency and their client projects
Audience research
Brand strategy
Brand narratives and messaging
Website planning
Website wireframing
Website copy
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→ Website
Santiago Monteys
Strategic Director
The Mood Project
"I would recommend Nina’s expertise for organisations that need to define their purpose and direction, as well as create engaging and relevant content for bringing in new projects, highlighting successes and giving a clear vision for the future. She is flexible and agile in her approach to the work, able to draw in a range of views and put forth a clear picture of the opportunities and challenges presented.
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Nina has put in a lot of discretionary effort and her passion to create new and engaging materials has been a big support to the staff. She has worked tirelessly to draw in new audiences and build the platform for drawing in new income. This has been a key element in keeping the charity viable and looking forwards to a brighter future. She is a professional who can incorporate feedback to improve her own practice and strengthen the communications of the charity.
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Nina is technically competent and her visual content is clear and multi-layered whilst maintaining the need to communicate across a range of understanding. She has been a key person in supporting Listen to Act to regenerate and present itself as a credible player in the field of engagement, lived experience and furthering the aims of the health and social care sector."
Brand positioning
After leading a series of workshops with the team, I developed and presented a brand strategy informed by market and audience insights, helping to reposition the agency to attract larger, international clients.
I also presented the brand idea/promise, “Let’s Create the Right Mood,” which went on to become a core part of their identity.
Creating the right mood with the right website
The new website highlights the types of projects the agency delivers and tells evocative stories about how they help brands move from vision to mission, capturing their essence every step of the way.
Agency photography
As part of the brand delivery, I worked with The Mood Project’s photographer to shape a clear brief and helped direct the shoot on the day, making sure we captured imagery that brought the brand to life across the website and digital channels.
