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Case Study
Agency re-brand and ongoing brand strategy support
Client: The Mood Project (global brand consultancy)
Sectors: Renewable energy, sustainable real estate, SaaS finance
When: 2019 - 2024
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I initially worked with The Mood Project to lead their agency rebrand in 2021. Following this, I’ve continued to collaborate closely with the team as a brand strategy consultant across a series of international client projects. The work has included qualitative research, shaping brand direction, and developing messaging frameworks for clients operating in complex, fast-evolving sectors. It’s been a long-running collaboration, working alongside strategy and creative leads to support both agency and client-facing work.
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Ambition for agency refresh
As The Mood Project approached its 20th anniversary, the founders wanted the agency’s brand to better reflect the scale and maturity of the work they were doing, and to support more confident international growth. With the leadership team focused on client delivery, I was brought in to guide the agency through its re-brand and help define a clearer direction for the next phase.
Action
Working closely with the strategy and creative leads, I facilitated a vision and strategy workshop to clarify the agency’s positioning, purpose and ideal client profile. The focus was on creating a brand that could open doors in new markets and articulate the value of the agency’s work more clearly, particularly internationally.
From there, I led the translation of the strategy into practice, shaping the website structure and content, defining case study narratives, briefing photography, and supporting the team to tell a more coherent and confident story.
Impact
The re-brand created stronger internal alignment and gave the agency a clearer, more confident platform for international conversations and new briefs.
​→ Website
Santiago Monteys
Strategic Director
The Mood Project
"I would recommend Nina’s expertise for organisations that need to define their purpose and direction, as well as create engaging and relevant content for bringing in new projects, highlighting successes and giving a clear vision for the future. She is flexible and agile in her approach to the work, able to draw in a range of views and put forth a clear picture of the opportunities and challenges presented.
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Nina has put in a lot of discretionary effort and her passion to create new and engaging materials has been a big support to the staff. She has worked tirelessly to draw in new audiences and build the platform for drawing in new income. This has been a key element in keeping the charity viable and looking forwards to a brighter future. She is a professional who can incorporate feedback to improve her own practice and strengthen the communications of the charity.
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Nina is technically competent and her visual content is clear and multi-layered whilst maintaining the need to communicate across a range of understanding. She has been a key person in supporting Listen to Act to regenerate and present itself as a credible player in the field of engagement, lived experience and furthering the aims of the health and social care sector."
Brand positioning
After leading a series of workshops with the team, I developed and presented a brand strategy informed by market and audience insights, helping to reposition the agency to attract larger, international clients.
I also presented the brand idea/promise, “Let’s Create the Right Mood,” which went on to become a core part of their identity.
Creating the right mood with the right website
The new website highlights the types of projects the agency delivers and tells evocative stories about how they help brands move from vision to mission, capturing their essence every step of the way.
Agency photography
As part of the brand delivery, I worked with The Mood Project’s photographer to shape a clear brief and helped direct the shoot on the day, making sure we captured imagery that brought the brand to life across the website and digital channels.
