.png)
Case Study
Creative agency brand refresh & new business development
Project: A brand refresh and new agency business strategy for a packaging design agency in Bristol, UK.
Sector: Design, packaging, branding
When: 2018
Ambition
A Bristol-based design agency wanted a fresh marketing strategy to build a sustainable pipeline of new business and refresh their brand to attract leading FMCG clients.
Action
We started with a team workshop to clarify ambitions and gain deep audience insights. This led to a clear positioning and refreshed brand identity, rolled out across all channels. I then led a focused three-month lead generation campaign as part of a wider integrated digital marketing strategy across social media and paid advertsing, and industry publications that attracted major food and beverage brands.
Impact
Shortly after the launch, the agency’s international client base grew significantly, and their social media communities expanded. I also supported the agency in applying for two industry awards, a Roses and FAB award, and they won gold and silver. This fresh positioning helped the agency win new business and stand out in a competitive market.
What I did
Brand strategy
Lead campaigns
Creative Direction (Product Photography)
Website copy
Content strategy and creation
Collaborators
-
Animation designers
-
Web agency
-
Photographers
​
→ Website
Andrew Stroud
CEOEpisode Two
(formerly Design Activity)
"I would recommend Nina’s expertise for organisations that need to define their purpose and direction, as well as create engaging and relevant content for bringing in new projects, highlighting successes and giving a clear vision for the future. She is flexible and agile in her approach to the work, able to draw in a range of views and put forth a clear picture of the opportunities and challenges presented.
​​
Nina has put in a lot of discretionary effort and her passion to create new and engaging materials has been a big support to the staff. She has worked tirelessly to draw in new audiences and build the platform for drawing in new income. This has been a key element in keeping the charity viable and looking forwards to a brighter future. She is a professional who can incorporate feedback to improve her own practice and strengthen the communications of the charity.
​
Nina is technically competent and her visual content is clear and multi-layered whilst maintaining the need to communicate across a range of understanding. She has been a key person in supporting Listen to Act to regenerate and present itself as a credible player in the field of engagement, lived experience and furthering the aims of the health and social care sector."
Brand strategy
A brand strategy was presented to the agency and focused on the brand implications of starting conversations with decision makers at challenger and market leading food and beverage companies who owned single to multiple brands in the UK. The first website was launched in 2018 and the agency changed their name to Episode Two in 2023.
Agency photography
I worked closely with a local photographer, preparing the brief and collaborating on the shoot day to capture images for Lidl’s craft beer, team photos, and campaign visuals.
Lead generation
I led a creative campaign featuring a printed booklet called Through Their Eyes, showcasing the wide range of sensory packaging experiences possible both online and offline. The booklet followed a day in the life of Beth, highlighting her key touchpoints and interactions. To engage decision-makers directly, we used a mix of direct marketing tactics, including a landing page, email outreach, and a targeted content marketing strategy.
