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Case Study
Brand refresh and new business strategy for a packaging design agency
Client: Episode Two (design, packaging and branding agency)
When: 2018
Ambition
A Bristol-based packaging design agency wanted to strengthen its position in a competitive market and build a more sustainable pipeline of new business. The aim was to refresh the brand and clarify how the agency presented itself to attract leading FMCG clients, while giving the team a clearer platform to support growth.
Action
I facilitated a team workshop to clarify ambitions, priorities and audience insight, which informed a clearer positioning and refreshed brand identity. Alongside the brand work, I led a focused three-month new business programme as part of a wider integrated marketing approach, designed to help the agency stand out and open conversations with leading FMCG clients.
Impact
Following the refresh, the agency saw a noticeable increase in client interest and growth on its social media channels. The new positioning also supported successful submissions to industry awards, resulting in both Gold and Silver wins at the Roses and FAB Awards. Together, this helped the agency win new business and compete more confidently in a crowded market.
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Andrew Stroud
CEO
Episode Two
"I would recommend Nina’s expertise for organisations that need to define their purpose and direction, as well as create engaging and relevant content for bringing in new projects, highlighting successes and giving a clear vision for the future. She is flexible and agile in her approach to the work, able to draw in a range of views and put forth a clear picture of the opportunities and challenges presented.
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Nina has put in a lot of discretionary effort and her passion to create new and engaging materials has been a big support to the staff. She has worked tirelessly to draw in new audiences and build the platform for drawing in new income. This has been a key element in keeping the charity viable and looking forwards to a brighter future. She is a professional who can incorporate feedback to improve her own practice and strengthen the communications of the charity.
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Nina is technically competent and her visual content is clear and multi-layered whilst maintaining the need to communicate across a range of understanding. She has been a key person in supporting Listen to Act to regenerate and present itself as a credible player in the field of engagement, lived experience and furthering the aims of the health and social care sector."
Brand strategy
A brand strategy was presented to the agency and focused on the brand implications of starting conversations with decision makers at challenger and market leading food and beverage companies who owned single to multiple brands in the UK.
Agency photography
I worked closely with a local photographer, preparing the brief and collaborating on the shoot day to capture images for Lidl’s craft beer, team photos, and campaign visuals.
Lead generation
I led a creative campaign featuring a printed booklet called Through Their Eyes, showcasing the wide range of sensory packaging experiences possible both online and offline. The booklet followed a day in the life of Beth, highlighting her key touchpoints and interactions. To engage decision-makers directly, we used a mix of direct marketing tactics, including a landing page, email outreach, and a targeted content marketing strategy.
